Digital marketing is one of the most interesting, challenging and fast-paced industries you can work in and I can assure you’ll never be tired. The digital economy is rising rapidly and there’s no better time to get into digital marketing. Be ready for a career that will keep you on your toes with no two days the same! Building a career in digital marketing is one of the best options for both students & professionals. It’s a competitive industry, but there’re some easy ways you can consider to get forward.
Prior to getting into ‘How to start your career in Digital Marketing’, let us go over why you should opt for Digital Marketing as a career:
Digital Marketing is the future –With almost everything heading digital, from ordering food to buying groceries online, the demand for digital marketing is growing on a large-scale.
Demand for Digital Marketing experts is high – With many companies going for online marketing, the demand for digital marketers has increased over the years. And there are not enough digital marketers out there to meet up with this demand.
Acquiring the attention of your target audience at the right time, and at the right place is vital. That requires a properly planned digital marketing strategy. Digital Marketing is an excellent career choice with remarkable Employment opportunities. Mastering Digital Marketing will enable you to discover how to grow your own business.
How should I get started as a D
Now the concern arises, How should I get started as a Digital Marketer?There’s no college in particular for digital marketing as compared to the number of colleges there’re for engineering and B-schools.
There’re several good institutes and academies which will teach you Digital Marketing, but these Institutes can be a little bit high priced and not many students can afford it. If you’re a person who’s confused with the idea of digital marketing but nevertheless wants it as a career, getting trained via institutes perhaps the best way to go.
But, if you’re someone
Step 1: Explore Digital Marketing Blogs & Tutorials
The beginning point in the process to become a digital marketer is to first learn and understand the digital marketing basics. The internet is your school and Google is your tutor. There are a lot of cost-free & paid courses on digital marketing which will assist you to understand the concepts faster.
Digital marketing is not complex if you have a desire to learn various digital marketing concepts. Start off reading digital marketing blogs and tutorials in details. With hundreds of digital marketing gurus and hardcore practitioners out there producing helpful articles and tutorials on their blog, Youtube channels and podcasts are freely available, there’s nothing you can’t learn about digital marketing from the web.
Start searching each topic of digital marketing on google to get a little deeper into the topic. Watch videos about that, watch the tutorials of how to execute it. Sign up to Digital Marketing blogs. Get better with the concept of digital marketing slowly everyday.
Step 2: Learn through Google Digital Unlocked
There is a large number of free courses offered by many digital marketing gurus for you to pick from. My recommendation for you would be, begin with, Google Digital Unlocked. Let me explain to you why:
- Digital Unlocked is a Google product and it is FREE!
- This is an excellent course for a beginner. It’ll teach you the fundamentals of Digital Marketing. It’ll cover all topics from SEO to lookup for ads to Social Media. ‘Digital Unlocked’ is the best way to comprehend the concept of the digital marketing ecosystem.
- You get a free certificate at the end after you finish the final test! (Keep in mind: Certificates don’t matter until you enhance your practical expertise)
Step 3: Start Applying Your Knowledge & Understanding
Content and SEO are the main support beams of digital marketing, everything else comes after that. So, explore the topic you want to work in. Create a list of articles or topics you want to write about. Start creating your articles and try writing SEO optimized articles and save them for publishing online. Listing the keywords with the highest search volume and create articles about them on your blog. This will easily bring organic traffic on your site.
Step 4: Start up a Blog/Website
- Think of a good name for your website based on the subject you want to write about. Make certain your blog’s name is unique. Register your domain with the name you have determined for your blog and subscribe a hosting plan to host your website/blog. (Try to purchase a .com domain if possible).
- Learn how to create a website using WordPress. Once you fully grasp WordPress, no coding is required to build a standard and good-looking blog, although learning HTML basics may help.
- Add a free or paid WordPress theme into your website. Make sure the theme you add in your website is responsive. As a lot of visitors (currently 63% of the total Google searches take place on mobile devices) would be viewing your website from their mobile phones. Therefore, your website needs to be responsive.
- Create a social media profile for that blog.
- Discover which social media platform is best for your blog and what form of content will attract your followers.
- Do a competitor analysis with blogs of a related market.
- Analyze their strategies effectively and plan how you can do that in your own unique way.
The basic guideline to attract followers and subscribers to your blog/ brand or social media is to OFFER VALUE! When you start delivering good value, you’ll see folks getting interested in you and your brand.
Check Your Website with Google Search Console & Webmaster
Now sign up with Google Search Console and submit your site for Google Crawling. Signing up with Webmaster tool will assist you
Set up Google Analytics
Step 5: Build a Social Network
You need to set up your social media channels like the Facebook page, LinkedIn page, Instagram, Twitter, YouTube, if you want to make some video content also, etc. Begin with creating a Facebook page dedicated to your site to share the links of your articles. Invite your mates to follow your page and read your articles. Also, get them to share the posts on their walls and Facebook groups they’re connected with.
Permit Social Sharing & Add Facebook Page Plugin
Allow social sharing of your blog. If you work with WordPress, you can use the free WordPress plugin to share your articles on several social networking platforms. This can even help you to create back-links for the articles and get traffic on your website. Plus the readers on your website would also wish to share the content that they like on social media, so this plugin would enable them too to share your content. Add Facebook Page Plugin in your blog and ask your visitors on the blog to like and follow your Facebook page.
Allow E-mail Subscription
Allow e-mail sign-up form in your blog and ask the visitors to subscribe for your newsletter. Email your subscribers every time you publish something on your site. Join an e-mail marketing service like MailChimp or SendGrid. They provide you with free emailing on a list of up to 2000 contacts. MailChimp also provides a WordPress plugin to directly add the newsletter subscribers from the blog site in the email list. So, when you publish anything on your website, you might want to tell your visitors about it. Emailing is an easy way to do this.
Step 6: Start Paid Promotions
You can get more traffic on your website by advertising. Learn how to manage ads. You may have great content, but it won’t get to the right people until you run ads. All the big social media channels, Google and Bing give the options for paid promotions.
Google Ads – Register for Google Ads account and do some keyword study to see what folks are browsing for related to your blog topic. Advertise your website through Google Ads. Google Ads provides Rs. 2000/- Free Credit on signing up which you can use with your Rs. 500 Ad Budget to market your site. Hold lowest CPC bids so that you get more clicks and website traffic for your Ad budget. With Google Ads, you can do both display and lookup ads. Also, you can display your banner ads on the entire Google network including YouTube.
Facebook Ads– You can also select to promote your website with Facebook ads. Target folks who might be engaged in your blog topic.
Twitter & LinkedIn Ads – Though, Twitter and LinkedIn both are expensive as compared to Facebook Ads and Google Ads. But, if your target audience is on Twitter & LinkedIn you should go for it.
Step 7: Create Back-links
Search engines often use the number of backlinks that a website has as one of the most vital elements for analyzing the website’s search engine ranking, popularity, and value. Google‘s explanation of its PageRank system, for example, notes that “Google interprets a URL from page A to page B as a vote, by page A, for page B. So, attempt to get high-quality backlinks for your website by creating guest posts, directory submissions, link exchanges etc.
All of this you can do in about a month’s time and accomplishing this would give you hands-on expertise in SEO, Google Ads, Website Optimization, Domain Registration, installing WordPress themes, adding WordPress plugins, making use of the Google Analytics data, Email Marketing, Facebook Ads, Social Media Marketing, and most essentially publishing SEO optimized articles and researching keywords to create articles.
And all this added together addresses more than half of the Digital Marketer’s work.
Digital Marketing is all about the strategy and enactment. And that requires significantly more time than understanding the basics, tools and employing resources.
Your experience will keep increasing with the amount of work you do and with the time you have invested in the Digital Marketing Industry.
Companies and Brands are today look for individuals who are specialists in building up 360° integrated marketing plans and undertaking them effectively.
And if you acquire all the expertise, have worked with various industries, have some certifications from Google, HubSpot etc., which contributes to your work credentials would be an added advantage for you over other applicants in acquiring such opportunities.
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